Valentine’s Day is fast approaching and with it comes the perfect opportunity to win the hearts of your clients and customers. But as the high street and online channels begin to turn red with romance how do small businesses stand out from the crowd? The answer is simple, smart marketing.
Here are five marketing ideas that can help your business find true love this February.
- Be inclusive – Find a way to ensure that your Valentine’s Day messaging reflects that everybody deserves a little love. Did you know that there are several more days in February dedicated to celebrating love, relationships and singledom?
- Satisfied Staying Single Day (11th February)
- Madly in Love with Me Day (13th February)
- Singles Awareness Day (15th February)
- Random Acts of Kindness Day (17th February).
You could even celebrate ‘Galentine’s Day’ (13th February), a fictional holiday first celebrated on the American television show Parks & Recreation. As the name suggests, this is a day for women to celebrate their female friendships.
- Look for love everywhere – There’s always an opportunity to spark romance, no matter what business sector you are in. It is simply a matter of finding a way to connect with your clients on an emotional level. Check out this local container storage company, Blue Bear Self Storage, near Petersfield for inspiration. Who would have thought that container storage could be all kinds of cuddly?
- Give your heart to a local charity – Valentine’s Day is a great opportunity to demonstrate your social responsibility. Knowing that you share the love will warm the cockles of your client’s hearts.
- Find your perfect partner – Buddy up with other small businesses who share your brand values to tap into an extended audience. Create cross promotions or bundle physical products or services that work well together. Yoga studios might pair well with coaching services for ‘Madly in Love with Me Day’. Florists might collaborate with local Artisan chocolate suppliers; think complementary, rather than direct competition.
- Send a love letter – You should always make the most of your email marketing database for high days and holidays, and Valentine’s Day is no exception. If you want to ensure your campaigns get opened spice up your subject lines for the occasion. And don’t forget to add an emoji or two. Recent reports have shown that including emoji in email subject lines leads to a 56% higher open rate compared to text-based subject lines. Separate research highlighted that emails with lips in the subject line sent on Valentine’s Day demonstrated an open rate of 24% against the 20% open rate of a text-based only subject line.
With that I’m signing off… Kate x