How to PR your way out of this crisis

Last Updated: April 13, 2020 in Business Advice

Moving forward from a crisis can seem daunting but in terms of recovering your reputation the key is to talk.

Your business should be maintaining communication with your customers and the outside world during this time (take a look here) but the next step is to get ready for when it is all over – and it will be over.

First thing is to work out how this crisis is going to change the way your business operates.

  1. What does success look like? What do you want people to know?
  2. How might your customers have changed during this time and will that make a difference to how they do business with you?
  3. What has changed about your business and how will that affect your customers?

Once you have considered these questions you can then push forward to make a plan of action.

Here are some of my top tips:

  1. Show your face. People buy from people and that is the way to gain trust.
  2. Tell your story and be honest.
  3. Change up your content. Use different formats such as video, blogs and social media posts.
  4. Listen and engage with your audience.
  5. Repeat yourself. Research shows that someone needs to see a piece of information at least three times to digest it.
  6. Repeat yourself. Research shows that someone needs to see a piece of information at least three times to digest it.
  7. Repeat yourself. Research shows that someone needs to see a piece of information at least three times to digest it.
  8. Evaluate and change. There is no tried and tested plan for coming out the other side of the COVID-19 crisis. If your plan works then great but if it isn’t working then change it until it does.

If you need some help planning your communication strategy post-crisis then get in touch via: [email protected].