Four ways to collaborate to boost business by Briscoe PR

Last Updated: March 29, 2020 in Business Advice
It’s a scary time for businesses (understatement) with so much uncertainty and anxiety surrounding what the future will bring. Compassion, love and understanding must now be the way we deal with all our human interactions, from communicating with clients to helping our elderly next door neighbour. Our little community is strong, knowledgable and so wonderfully willing to provide support & help to members who need it so we just wanted to share some of the amazing advice given this week on our hub in the hope that it could also inspire and help our readers.

In true Vanilla Ice fashion – STOP, collaborate and listen…

OK sorry, it’s way past 1989 now – but for business, collaboration is more important than ever. Why? Let me tell you.

Regardless of how credible, professional, skilled and forward-thinking your business is, as Jack Johnson once told us, we’re all ‘better together’. The thing is, if someone talks about how good you are, wants to be seen with you, and invests their time in you – that says a lot for your worth. It’s a no-brainer. Teaming up and making friends in the world of work could take your brands and businesses to new heights. 

There’s lots you can do to collaborate but WHO you tag-team with is just as important. Consider your business’ ethos, ethics, practises and procedures – working with a business that doesn’t align with yours could do more damage to your reputation than good. 

Here are a few ways that you could collaborate to raise your profile…

Contact your connections 

Whether it’s scouring LinkedIn or dusting off the address book – reminding yourself of who you know is important. This will spark reminders of what those people are doing and how you might be able to work together. Don’t be afraid to make the first move – you’re not asking for the world. You may be able to team up with an old contact for a digital campaign lasting a month, or attend an event together as a one off. 

You never know – it could be the start of a budding new business relationship.

Cheer for charity 

We all know about Corporate Social Responsibility (CSR), but collaborating with a charity for mutually beneficial purposes should not be confused with just ‘doing good’. Charities are businesses too – working with the right charity for your business can work wonders for you both.

Think about your PR here – choose a charity with meaning to your business. Charity collaboration makes a particularly engaging story – so don’t forget to blog about it to capitalise on your collaboration. 

Freebies for the long run 

Hang in there – small and new businesses might be protesting with their fingers in their ears at this point, but keep listening.

If you have capacity to offer your time or a product for free – it can earn you more than just brownie points. So what are the benefits for your PR? Well – you’re viewed as charitable, YOU can gain publicity, you’re more likely to get word-of-mouth referrals and it gives you content to talk about on your website blog page and social media channels. 

Sponsorship gains 

This one might be more for the bigger ballers out there, but offering financial sponsorship (or even providing branded products for a company’s event) can show people you have a relationship with a company that you want to shout about. 

Again, you need to choose carefully and ensure everyone is singing from the same moral hymn sheet if you’re buddying up to sponsor someone. 

Convinced yet?

Once you see the value in using who you know, or who you make an effort to know – collaboration really is invaluable to business. Whether you’re a one-man-band or an international organisation – getting collaboration right can be the difference between sinking or swimming. 

If you want help shouting about what you do, get in touch with us: [email protected].